Now, after resisting it for 10 years because of the formidable transition costs, the US is about to finally embrace the secure chip-based authentication system called EMV—the standard was pioneered by Europay, MasterCard, and Visa—that the rest of world has already adopted. Pushed by mounting fraud costs, credit card companies have crafted incentives for merchants to switch to the sophisticated readers needed to accept the cards. “There was a lot of skepticism about whether it would ever happen in the US,” says Michael Misasi, an analyst with the Mercator Advisory Group. “All of the data breaches that have happened have woken people up, and progress has been accelerating this year.” The first serious milestone is October 2015. By 2020 the swipe-and-sign magstripe reader will be as hard to find as the credit card impression rollers they supplanted.